I prefer A/B testing because I want to know which elements actually contribute to the differences in data. Split testing involves comparing two distinct designs. They’re actually two different types of tests.Ī/B testing involves comparing two versions of your marketing asset based on changing one element, such as the CTA text or image on a landing page. The terms “split testing” and “A/B testing” are often used interchangeably.

Split Testing vs AB Testing: What Are the Types of Tests? If such a minor change can get people to click, you’ll want to know what other elements of your page might have an impact on conversions, traffic, and other metrics. One test showed that a red CTA button outperformed a green one by 21 percent based on 2,000 page visits. Even the simplest changes can impact conversion rates. Once you have a website, you’ll want to know if it helps or hinders sales.Ī/B testing lets you know what words, phrases, images, videos, testimonials, and other elements work best. Why Do You Really Need To Do A/B Testing?Ĭreating a website or email marketing campaign is just the first step in marketing. If one performs better than the other, great! You can start digging into why that is, and it might inform the way you create landing pages in the future. Then you see how each landing page performs in metrics such as traffic, clicks, or conversions. Imagine you have two different designs for a landing page-and you want to know which one will perform better.Īfter you create your designs, you give one landing to one group and you send the other version to the second group. To understand how A/B testing works, let’s take a look at an example. Knowing which marketing asset works better can help inform future decisions when it comes to web pages, email copy, or anything else. You’re pitting two versions of your asset against one another to see which comes out on top. Then you can see how each variation performs. You do this giving one version to one group and the other version to another group. Start using the best A/B testing tool here What is A/B Testing?Ī/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance.

The only way to truly evaluate your conversion funnel and marketing campaign is to get data directly from your customers behavior. If you’re not A/B testing your site, you’re leaving money on the table.

Seo ab testing